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In my last post, I wrote on the leadership challenge of turning vision into reality, or as some would say, bridging the strategy-execution gap. In this entry, I want to share briefly on how leaders can get what they say to line up with what they do. In other words, as leaders, how can we fix our misalignments so that everything we’re saying and doing is moving in the same direction?

True story: Mr. T.S. Wong, founder of one of the largest toy manufacturers in the world, Jetta, made a decision 38 years ago that he would focus his leadership efforts on aligning what his company said with what they did. None of his contemporaries in the People’s Republic of China in 1977 were thinking this way. “If they promised it,” Mr. Wong said, “They would do it.” He was determined that his company would not represent what they weren’t. If they said it, they would be it.

As leaders, we each bring value to the world in our own distinct way. The uniqueness of the start of our leadership journey is extraordinary as we are born into the world and then move out to engage it, seeking to have impact, hoping to make friends, longing to achieve results, and aspiring to make a difference.

However, we can find profound similarities among us all in our calling to serve. Several fundamental challenges are consistent across our individual leadership journeys. One of these common leadership challenges is learning how to translate vision into reality. Or, as we more usually say it: How can we bridge our strategy-execution gap?

At the heart of serving leadership is a point of view about the human person, namely, that people are your organization’s greatest treasure. This point of view requires a change in the minds and hearts of leaders who are accustomed to thinking of their people as tools; even our accounting system labels people a “liability” on the balance sheet! The people who work for us are an asset, not a liability, and that is to say the very least.

Explore Each Person’s Strengths
In an earlier post, we emphasized the importance of getting to know each of your team members so that you can better serve them. One of the most important areas of knowledge about a person is knowledge about that person’s strengths. Strengths are those tasks that the person performs well and, importantly, loves doing. Both criteria—capability and passion—must be present to call something a strength.

A common myth about leadership is that a leader is responsible to “establish a compelling vision.” This is just not true. Many leaders step into an organization that already has a great vision, and they should not try to prove that they are a leader by cooking up some new vision.

Raise High the Vision

It is the leader’s job to make sure everyone understands why the business exists. Leaders aren’t required to come up with a great vision, but they are required to serve a great vision. Leaders who do not raise high a great purpose are throttling the contributions of the people who work for them. Human beings desire purpose. An organization’s vision must provide a compelling and noble reason for employees to care.

Leaders must raise vision high enough for everyone to have a direct sight line to it. Obviously, this demands that leaders communicate what the vision is—which we call Great Purpose. However, people respond to leaders' actions more than to their words. Leaders must demonstrate the Great Purpose. This work not only includes communicating the vision to new employees, but also daily actions needed to reinforce the importance of the vision.

Great organizations are successful at getting their people to own the vision. As this happens, employees become more engaged and committed to doing their part to serve the Great Purpose.