--- title: Newton Institute | purpose statement description: purpose statement | --- [![logo](https://blog.newtoninstitute.com/hubfs/NewtonInstitute_Jan2017/Layout/NI-Logo-Horizontal-Solid-Color-web.png)](https://newtoninstitute.com/) - [LEADERSHIP TRAINING](https://newtoninstitute.com/leadership-training) - [KEYNOTES](https://newtoninstitute.com/keynotes) - [BLOG](https://blog.newtoninstitute.com) - [RESOURCES](https://newtoninstitute.com/resources) - [Books](https://newtoninstitute.com/resources#books) - [FREE Downloads](https://newtoninstitute.com/resources#free-downloads) - [ABOUT](https://newtoninstitute.com/about) - [CONTACT](https://newtoninstitute.com/contact) Search ... - [LEADERSHIP TRAINING](https://newtoninstitute.com/leadership-training) - [KEYNOTES](https://newtoninstitute.com/keynotes) - [BLOG](https://blog.newtoninstitute.com) - [RESOURCES](https://newtoninstitute.com/resources) - [Books](https://newtoninstitute.com/resources#books) - [FREE Downloads](https://newtoninstitute.com/resources#free-downloads) - [ABOUT](https://newtoninstitute.com/about) - [CONTACT](https://newtoninstitute.com/contact) # BLOG ## Insights and thought leadership from the team at Newton Institute. ## [Raise Vision High and Run with Great Purpose](https://blog.newtoninstitute.com/raise-vision-high-and-run-with-great-purpose) Posted by [John Stahl-Wert](https://blog.newtoninstitute.com/author/john-stahl-wert) on December 9, 2015 - [Tweet](https://twitter.com/share) [![](https://blog.newtoninstitute.com/hubfs/Imported_Blog_Media/Vision.jpg)](https://blog.newtoninstitute.com/raise-vision-high-and-run-with-great-purpose) A common myth about leadership is that a leader is responsible to “establish a compelling vision.” This is just not true. Many leaders step into an organization that already *has* a great vision, and they should *not* try to prove that they are a leader by cooking up some new vision. **Raise High the Vision** It *is* the leader’s job to make sure everyone understands *why* the business exists. Leaders aren’t required to come up with a great vision, but they are required to *serve* a great vision. Leaders who do not raise high a great purpose are throttling the contributions of the people who work for them. Human beings desire purpose. An organization’s vision must provide a compelling and noble reason for employees to care. Leaders must raise vision high enough for everyone to have a direct sight line to it. Obviously, this demands that leaders communicate what the vision is—which we call Great Purpose. However, people respond to leaders' actions more than to their words. Leaders must demonstrate the Great Purpose. This work not only includes communicating the vision to new employees, but also daily actions needed to reinforce the importance of the vision. Great organizations are successful at getting their people to own the vision. As this happens, employees become more engaged and committed to doing their part to serve the Great Purpose. [Read More](https://blog.newtoninstitute.com/raise-vision-high-and-run-with-great-purpose) 0 Comments [Click here to read/write comments](https://blog.newtoninstitute.com/raise-vision-high-and-run-with-great-purpose#comments-listing) Topics: [Connect Vision](https://blog.newtoninstitute.com/topic/connect-vision), [Corporate Vision](https://blog.newtoninstitute.com/topic/corporate-vision), [Dr. John Stahl-Wert](https://blog.newtoninstitute.com/topic/dr-john-stahl-wert), [John Stahl-Wert](https://blog.newtoninstitute.com/topic/john-stahl-wert), [leadership](https://blog.newtoninstitute.com/topic/leadership), [Leadership Development](https://blog.newtoninstitute.com/topic/leadership-development), [Purpose](https://blog.newtoninstitute.com/topic/purpose), [purpose statement](https://blog.newtoninstitute.com/topic/purpose-statement), [servant leadership](https://blog.newtoninstitute.com/topic/servant-leadership), [Serving Leadership](https://blog.newtoninstitute.com/topic/serving-leadership), [Serving the World](https://blog.newtoninstitute.com/topic/serving-the-world), [the Serving Leader](https://blog.newtoninstitute.com/topic/the-serving-leader), [Values](https://blog.newtoninstitute.com/topic/values), [Newton Institute](https://blog.newtoninstitute.com/topic/newton-institute) [All posts](https://blog.newtoninstitute.com/all) ### Subscribe to the Newton Institute Blog ### Recent Posts ### Posts by Topic - 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